The sports even pyramid is made up of 5 levels. The first level, which is the top level, is Global Events. This level is the broadest level on the pyramid. These events are covered around the world and are a huge deal to many people. Examples of a global even would be the Olympics. Every country comes together and competes against each other in sporting events and everyone around the world LOVES watching these events. Sponsorship opportunities for a Global event would be huge name brands, even food brands, sponsoring the event and the athletes.
The second level on the sport pyramid is International Events. These events are still widely known but they are not known around the world. They are more focused in one geographic region. Examples of an International Event would be things like the Rugby World Cup or European Cup Soccer. These are still widely known but are not cared about in certain areas. Sponsorship opportunities for an international event would be brands like Nike and Adidas using there brand on players uniforms.
The third level is the National Event level. This level is focused in one country and is very important and highly celebrated by the people living there. An example of a National Event would be the Super Bowl in the U.S. The Superbowl is one of the biggest sporting events in the U.S. and almost everyone watches it. Sponsorship opportunities for a national event would be things like stickers on a football players helmet of a brand or Gatorade sponsoring a player and that player drinking their drink on TV.
The Fourth level of the sport event pyramid is the Regional Events level. These events are more focused in a narrow geographic area but are important to that region. An example of a Regional Sports event is the basketball Big East tournament. A sponsorship opportunity for a regional event would be things like restaurants or fast foods establishments using commercials.
The fifth and final level on the sport event pyramid is the Local Events level. This is the smallest and most narrow geographic focus. These events are in counties are communities. Examples of local sporting events would be things like high school sports. A sponsorship opportunity for a local event would be signs that show which local business donated to this league.